For all that greeks, with their antediluvian ritual and classicist Greek lettering, hearken back to the age of their founding, they are as much subject to the developments of modern technology as anyone else. This is amply proved by the encroachments of gossip sites like Rate My Sorority, College Confidential and the ubiquitous Juicy Campus onto onetime sacrosanct greek reputations, not necessarily to the benefit of the fraternities and sororities under discussion. Posts on College Confidential label University of Pennsylvania (whence the story) sororities variously as "the college equivalent of the high school cheerleader" (Delta Delta Delta) or "notorious cokeheads, though this is really more legend than reality" (Kappa Alpha Theta).
Even the sites' managers are surprised at the extent to which conversation is dominated by greek life, including the founder of Juicy Campus, Matt Ivester. But the sites' execs also agree that gossip is a valuable tool in evaluating a group's reputation: "Gossip is highly underrated," according to Sean Bandawat, Rate My Sorority's president. Meanwhile, presidents of the Interfraternity and Panhellenic Councils decried the sites as detracting from the interpersonal nature of greek rush. But it doesn't look like the online gossip mills will be shutting down anytime soon. "More information and opinions can be really good," said Ivester.
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